A digital presence that reflects authority—and speaks the language of the people
As the Ministry of Energy expanded its role as a strategic leader in Saudi Arabia’s transformation, it needed a dynamic digital presence that matched its national and economic influence.
The challenge was to create an ongoing communication flow that engaged a wide and diverse audience—from specialists and policymakers to the general public—through accessible, clear, and relevant content.
Our analysis revealed a growing public interest in understanding how energy policies impact everyday life.
We found that audiences responded better to simplified messages and creative storytelling that linked energy concepts to daily relevance.
The opportunity was to reframe energy communication through a more human tone, modern visuals, and a consistent content rhythm.
Fitameen led a comprehensive social media management program for the Ministry of Energy, overseeing every aspect of its digital presence. Our scope of work included:
- Continuous production and management of visual and written content.
- Delivery of high-quality graphic design and specialized translation services.
- Creation of educational videos and motion graphics for public awareness.
- Full media coverage of key conferences and national events.
- Development and execution of creative campaign concepts from ideation to delivery.
- Strategic management of influencer partnerships.
- Planning and execution of targeted digital media buying campaigns.
Each deliverable was thoughtfully crafted to reflect the Ministry’s brand—positioning it as a progressive, credible, and actively engaged public institution.
The Ministry’s social media accounts evolved into active platforms for engagement and education. They helped reshape the public perception of the Ministry—from a formal institution to a forward-facing voice of national transformation.
FII Social Media Management – Public Investment Fund (PIF)
Saudi Genome – King Abdulaziz City for Science and Technology “KACST”
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