Saudi Genome – King Abdulaziz City for Science and Technology “KACST”

Shaping the Future of Health in Saudi Arabia

Issue | The Challenge

Led by King Abdulaziz City for Science and Technology, the Saudi Genome Program represents a national initiative with a highly specialized scientific scope. The challenge was to build a clear and unified identity that reflects the program’s national importance while making complex genetic science accessible to a broad audience.
This required translating advanced scientific concepts into a message that is understandable, trustworthy, and relevant to society, without compromising scientific credibility or institutional authority.

Insight | Strategic Understanding

The program’s true value lies in its impact on people’s lives, not in the science alone.
Our strategic understanding focused on reframing the Saudi Genome Program as a long-term national investment in public health, prevention, and quality of life, positioning it as a forward-looking initiative that serves current and future generations.

Solution | Creative Execution

We developed an integrated brand and communication framework that supports the program’s national role and scientific stature. The scope included:

Naming and development of the program identity
Design of the visual identity system
Creation of comprehensive brand guidelines
Design of the official website pages
Design of campaign visuals and key communication assets
Production of cinematic films and storytelling content
Planning and execution of the program launch

All deliverables were aligned under a unified creative direction that balances institutional clarity with human-centered storytelling.

Result

The Saudi Genome Program was launched with a clear and unified national presence. The identity and communication framework helped simplify a complex scientific initiative, making it more accessible to the public while reinforcing trust and institutional credibility. The project supported the program’s mission to advance preventive healthcare and strengthen its long-term national impact.

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We plan and develop brand campaigns that shine through channel and content curation for all segments, both short-term and long-term growth.

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