In 2018, as digital identity became increasingly critical for major investment entities, the Public Investment Fund (PIF) was undergoing a phase of strategic repositioning—emerging as a key driver of Saudi Arabia’s Vision 2030.
The challenge was to establish a digital presence that reflected the Fund’s stature in a formal and professional tone—one that preserved its institutional credibility while opening channels of communication with both domestic and international audiences, through the launch of an English-language account that could confidently speak to the world.

Fitameen took full ownership of managing PIF’s official social media presence in both Arabic and English. Our work was fully aligned with the fund’s vision and objectives, and included:

• Developing a comprehensive social media strategy tailored to PIF’s positioning.
• Daily operation and management of official accounts across platforms.
• Creating and publishing high-quality visual and written content in both languages.
• Designing diverse creative formats, including:
  • Static posts
  • Animated GIFs
• Translating complex investment concepts into clear, elegant visuals and messages.
• Preparing and delivering performance reports that:
  • Tracked key engagement metrics
  • Informed iterative content improvements

Every deliverable was thoughtfully crafted to reinforce PIF’s identity as a professional, forward-thinking, and globally recognized investment leader.